Our logos
Our Pepper Money logos sit at the heart of our brand – confidently asserting who we are. The following pages explain what these logos are, and how we use them.
Our logos
Core elements
Our logo is a wordmark of our name, Pepper Money. It’s in friendly lowercase typography, with ‘money’ a thinner weight than ‘pepper’.
The leading ‘p’ from our logo is made from two curving shapes, with the colours a nod to the chilli pepper fruit.
This shape is used as a brand graphic for backgrounds and alongside our photography.
Orientations
We’ve created both a portrait and landscape version of our logo. The portrait logo features ‘pepper’ in large type, with ‘money’ centred in smaller type underneath.
In the landscape logo, ‘pepper’ and ‘money’ are the same size, and on the same baseline, with no space between the two words.
Which logo is used depends on the space available. The portrait version should be used where width is restricted, and the landscape logo should be used where height is an issue.
Colour rules
On white and light backgrounds, we use the colour versions shown here, where ‘pepper’ is set in Pepper Red, and ‘money’ is set in black. The following pages show our alternative colourways for different colour backgrounds or print-restricted applications.
Our logos
Portrait lock-up colour variants
The same colour rules apply to our portrait logo (shown here) and our landscape logo above.
Primary colourway
Secondary colourway
When used over our Pepper Red, we use our secondary colourway, where the logo is white except for the lower segment of the Pepper ‘p’, which remains in green.
Secondary colourway
When used over our Pepper Red, we use our secondary colourway, where the logo is white except for the lower segment of the Pepper ‘p’, which remains in green.
White-only colourway
When used over dark colours, or over photography, the whole logo is set in white.
Our logos
Exclusion zones and minimum sizes
Space to breathe
Wherever our logos are used, we leave an exclusion zone around them for clarity and impact. This exclusion zone is measured at the height of the Pepper ‘p’, all around the logo, as shown here.
Our logos must also always sit away from the edges of the page, or any frame, graphics or text – at least the exclusion zone from the edge.
We rarely use our logo over photography. But when
we do (using the white-only version) we make sure
our name is fully legible.
We never place our logos over other text or photography showing text.
Exclusion zones
Minimum sizes
There are no set sizes for our logos – this depends on the available space and context. Logos should never be smaller than the minimum sizes opposite, so they can always be read easily.
A favicon is a small graphic icon displayed in web browser tabs and acts as a branded signpost next to the website’s name.
Our favicon is our Pepper ‘p’, set in white on a Pepper Red circle.
