Our colours
We’re a bright and friendly brand with a colour palette to match. This section gives breakdowns and application to help you set the right tone.
Our colours
Primary palette: Leading with red
Pepper Red is our core brand colour, and should always be a dominant presence in our communications. It is supported by two darker red tones: Mid Red and Rich Red. The distinction between the three reds is subtle – they should only be used together decoratively, and not for messaging.
Our reds are supported by our Deep Blue, which can also be applied in tints for lighter backgrounds and graphics.
We use white throughout our comms to keep them light and fresh. Black is only used for copy.
See page for more rules around type and colour, and examples of our brand in action from page.
Colour rules
Secondary palette (infographics only)
