Visual identity

Our brand is built on our strong purpose and distinctive personality. It’s brought to life through our verbal and visual identity.

Our hub offers simple, easy-to-navigate brand guidelines

This section introduces the elements that make up our visual toolkit. Logos, colours, typefaces, graphics, photography and icons. All work together to make our communications consistent and impactful.

Logo

Our Pepper Money logos sit at the heart of our brand – confidently asserting who we are.

Colours

We’re a bright and friendly brand with a colour palette to match.

Typography

The fonts we use to give our messaging clarity and visual impact.

Photography

Imagery plays a key role in our brand. It helps us relate to our brokers and customers.

Backgrounds

We use branded backgrounds to bring a sense of depth, interest and ownership to our communications.

Iconography

Our icons are designed to help illustrate and signpost key categories, subjects and messages.